At Toothpik, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data.
Last updated: 11/11/2025
Your Privacy Matters
We collect only the information necessary to provide our dental comparison and booking services. Your data is never sold to third parties, and we use industry-standard security measures to protect your information.
Information We Collect
Personal Information:
Name and contact details (email, phone number)
Dental practice preferences and booking history
Payment information (processed securely through third-party providers)
Account credentials and profile information
Usage Information:
Website usage patterns and preferences
Device information and browser type
IP address and location data (for service optimization)
Cookies and similar tracking technologies
How We Use Your Information
Service Provision:
Facilitate dental appointment bookings
Provide dental practice comparison services
Send appointment confirmations and reminders
Process payments and manage billing
Communication:
Send service updates and important notifications
Respond to your inquiries and support requests
Provide marketing communications (with your consent)
Conduct surveys and gather feedback
Improvement:
Analyze usage patterns to improve our services
Develop new features and functionality
Ensure platform security and prevent fraud
Comply with legal and regulatory requirements
Data Sharing and Disclosure
We may share your information with:
Dental Practices: To facilitate your appointments and provide necessary information
Service Providers: Third-party companies that help us operate our platform (payment processors, email services, analytics providers)
Legal Requirements: When required by law, court order, or to protect our rights and safety
Business Transfers: In the event of a merger, acquisition, or sale of assets
We do NOT:
Sell your personal information to third parties
Share your data for marketing purposes without your consent
Use your information for purposes unrelated to our services
Data Security
We implement appropriate security measures to protect your information:
SSL encryption for data transmission
Secure data storage with access controls
Regular security audits and updates
Employee training on data protection
Incident response procedures
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but will notify you of any significant security breaches as required by law.
Your Rights and Choices
You have the right to:
Access: Request a copy of your personal information
Correction: Update or correct inaccurate information
Deletion: Request deletion of your personal information
Portability: Receive your data in a structured format
Objection: Object to certain processing activities
Withdraw Consent: Withdraw consent for marketing communications
To exercise these rights, please contact us at hello@toothpik.co.uk. We will respond to your request within 30 days.
Cookies and Tracking
We use cookies and similar technologies to:
Remember your preferences and settings
Analyze website traffic and usage patterns
Provide personalized content and recommendations
Improve our services and user experience
You can control cookie settings through your browser preferences. Note that disabling cookies may affect the functionality of our website.
Contact Us
If you have any questions about this Privacy Policy, please contact us: